Our Belief

We believe that the majority of Financial Advisers are not really telling their clients the truth. They are not lying. They're just not telling the truth.

It's not their fault. It's because of the way the Financial Services 'industry' has traditionally been so product focused and commission driven. That's why so many advisers spend most of their time talking about and trying to sell, arrange or implement financial products. After all, it's how they get paid.

Because of their 'product' or 'investment' focus, most advisers fail to engage with clients about the BIG things that matter.

  • Where are you now?
  • Where do you want to get to?
  • How are you going to get there?

In other words:

What's most important to YOU?

Chances are, it isn't products! Or investments.

We believe that without asking these questions, the 'best' product or investment solution in the world won't help. This is where many well meaning advisers are failing their clients. And why, all over the UK, clients have unknowingly been sold products and investments that they don't need that do things they don't want.

At Alternative, we do the opposite to most financial advisers. We believe that until we know about you, we have no right to talk about your money.